Instagram 2025 Updates: The Hidden Updates You Should Know

Instagram quietly released five underrated features in July 2025 that can help creators, marketers, and businesses take more control over their content and performance. While these updates didn’t get much press, they are valuable for anyone managing social media seriously. So what are the Instagram 2025 updates that you should be aware of?

Whether you're posting for clients or building your personal brand, here’s what changed and why it matters.

1. Algorithm Shift: Saves and Shares Are Now King

Instagram’s algorithm now prioritizes saves and shares over likes and comments. This means that content which people save for later or send to friends has a better chance of reaching more users.

What to do: Focus on making content people want to keep: how-to guides, tips, infographics, and emotional storytelling all perform well under this shift.

2. Quiet Posting to Your Profile

Instagram now lets you post without pushing content to your followers’ feeds. When using the “Post quietly to profile” option, the post is visible on your page but won’t notify or appear to followers unless they visit your profile directly.

When to use it:

• Upload portfolio pieces

• Post experimental content

• Maintain a clean grid without pressure

3. Reorder Your Profile Grid

One of the most requested features is finally here: drag and drop grid rearrangement. You can now organize your posts on your profile without deleting or reposting.

Why it’s important: Perfect for creators and brands who care about aesthetic consistency. Highlight key posts, shape campaigns visually, or showcase your work more effectively.

4. Reels Can Be Viewed at 2x Speed

Instagram now supports 2x playback speed for Reels. Users can fast-forward to consume content more quickly, just like on TikTok or YouTube.

What this means for you:

• If your videos are value-packed, users can still finish them

• You can build faster-paced content with this behavior in mind

5. Posts Now Show in a 3:4 Ratio

Instagram has updated its feed layout to display posts in a 3:4 ratio instead of the old 4:5 format. If you still post in 4:5, your content may get cropped slightly.

Pro tip: Switch to 3:4 aspect ratio when creating content to maintain control over how your visuals appear.

For more details on Instagram's dimensions make sure to check out our video guide.

Instagram 2025 Updates - Next Level Data Thoughts

These updates may seem small on the surface, but they signal the direction Instagram is heading - more creator control, better feed curation, and algorithmic shifts that reward value over vanity. If you want to stay up to date and informed on changes like these,  here at Next Level Data  we regularly shares insights that matter to creators, marketers, and digital teams.