Chapter 1: Social Media in Cyprus – Market Foundations 1.1 Social Media Penetration in Cyprus Cyprus is one of the most digitally and socially active countries in the European Union. According to Eurostat’s social media usage data , 83% of the population actively uses social networks , placing Cyprus second-highest in the EU . From a platform perspective, DataReportal’s Digital Cyprus 2025 report  estimates approximately 828,000 active social media users , representing 60–61%

Black Friday is not simply a 24 hour shopping event. It is a full commercial cycle where brands either gain long term customers or lose them to competitors. The winners are not the companies with the biggest discounts. The winners are the companies that prepare early, communicate clearly, handle demand smoothly, and convert first time shoppers into returning customers. This guide shows a proven way to win Black Friday in 2025, based on real performance data across industries.

We keep hearing the same question from clients: what does Atlas , OpenAI’s new browser, actually change for marketers? The short answer is that Atlas turns the web into an interactive workspace with ChatGPT built in. That shifts discovery, content consumption, conversion paths, and measurement. Here is how we adapt our playbooks so spend goes further and testing gets faster. Key takeaways ·         Atlas brings ChatGPT into every page. People can summarize, compare, and act i

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