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  • Writer's pictureStefanos Christou

Recent Instagram Algorithm Changes: Maximizing Growth on the Platform

Updated: Jun 27, 2023

Instagram, one of the most popular social media platforms, has recently implemented algorithm changes that directly impact content visibility and growth. In this blog post, we will discuss the key updates to the Instagram algorithm and provide effective strategies to maximize your presence and engagement on the platform.

  1. Hashtags: Quality over Quantity In the past, using a large number of hashtags was considered beneficial for reach. However, Instagram now emphasizes the use of 3 to 5 specific hashtags rather than an extensive list. Focus on using relevant keywords within your captions to help rank your videos and ensure they are seen by the right audience.

  2. Edit Videos Without Watermarks: When posting videos on Instagram, avoid using content that contains watermarks from other platforms. This includes videos that were originally created or edited using third-party applications. Instagram prefers native content, so filming your videos within the application or editing them outside without watermarks can help maximize your reach.

  3. Daily Posting Frequency: Consistency is key on Instagram. The algorithm rewards accounts that show up daily and regularly engage with their audience. Make it a habit to post content consistently and maintain an active presence on the platform to increase your visibility and attract more followers.

  4. Optimize Instagram Stories: While Instagram Stories offer a great way to connect with your audience, posting too many stories can be overwhelming and result in lower engagement. Aim to share 5 to 6 stories per day, ensuring they are engaging, relevant, and provide value to your followers. Quality over quantity is crucial for maximizing story engagement.

  5. Engage with Comments: Engagement plays a vital role in the Instagram algorithm. Make an effort to respond to as many comments as possible, particularly within the first hour of posting. Liking and replying promptly to comments signals active engagement and encourages further interaction, boosting the visibility and reach of your content.

  6. Encourage Saves: Instagram now considers the number of saves a post receives as an important factor in determining its visibility. Encourage your audience to save your content by providing valuable and informative posts that are worth saving. Saved posts have the potential to appear on your followers' home feeds, increasing your content's reach and exposure.

Understanding and adapting to the recent Instagram algorithm changes is essential for maximizing growth and engagement on the platform. Focus on using specific hashtags, posting quality content without watermarks, maintaining a consistent posting schedule, optimizing Instagram Stories, engaging with comments, and encouraging saves. By implementing these strategies, you can navigate the algorithm effectively, expand your reach, and build a thriving presence on Instagram. Stay proactive, adapt to the updates, and watch your Instagram account flourish.

You can also check out our video on our Youtube channel:


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